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Marketing Resources for Startups

Jan 12, 2022

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TLDR:

Key Digital Marketing Strategies:

  • Focus on SEO, PPC ads, social media marketing, content marketing, and email marketing.

  • Understand your audience, analyze competitors, and stay updated with online trends.

Content Marketing Tips:

  • Create content that solves audience pain points and builds thought leadership.

  • Use blog posts, infographics, videos, and podcasts tailored to the customer journey.

  • Optimize for SEO, share across channels, and keep content updated.

Social Media Strategy:

  • Develop a consistent posting schedule and tailor content for each platform.

  • Use features like Instagram Stories or Facebook Ads for better engagement and targeting.

  • Build relationships by offering value, not just promoting products.

Top Marketing Resources:

  • Neil Patel: Digital marketing fundamentals.

  • Content Marketing Institute: Strategies for content creation.

  • HubSpot: Social media best practices.

  • Online courses: Coursera and edX for digital and social media marketing.