Power of Personal Branding
Feb 6, 2022
View The Full Guide On Perplexity
TLDR:
Building a personal brand around your niche is just like building an army that is ready to jump at your next merch drop, buy your products, or support your business in some way. We are in an attention-driven economy ruled by short form content on TikTok, Instagram Reels, & Youtube. It feels weird for a lot of people to put their face and personal life online, but it has been making more millionaires in our generation than ever before. I scraped together some resources to teach you more about creating content & building a personal brand below, check it out!
Also… here's general content creation based on my research & personal success with it:
Be Authentic: TikTok's algorithms sort out AI / copied / generic content. These companies want you to post your authentic experiences and ideas.
Be Consistent: Most successful creators have been posting MULTIPLE TIMES every day, consistently, for the last few years. To truly gain traction and find your audience you need to put in the same amount of effort before your content starts to stick.
Provide Value: Alex Hormozi, Tony Robbins, and Gary Vaynerchuk are all perfect examples of creators who have made their mark by providing free value, time and time again. They have been able to amass millions of followers by consistently providing educational content rather than selling outright, then they leverage that audience into their sales funnel.
Understand Trends: All it takes is 1 video to "catch" if your personal brand's audience isn't big yet. Simply take your product / niche / topic, find when certain trends are on the rise, and combine the two to take a creative approach to your brand.
Resources:
Mino's Course (FREE)
Mino is a 20 year old content creator that has consistently overdelivered value for free across all platforms. He's on track to reach 100k/mo with his personal coaching business and gives out tons of free resources on his socials to help people grow their personal brand.